Achieving operational efficiency through the use of real time data can help a business become far more profitable and make smarter decisions. We see the new information come at us about this every day in the IBM CFO study, the CMO study and the recent study with MIT.
Data and information makes us smarter.
So being a person who loves data, I got to thinking. Can data make my teenager more efficient? Can I leverage real time data and tools to achieve the impossible?
The answer is yes.
As with any parent of a teenager, we struggle to teach them important things like time management and responsibility as they grow. I also get frustrated that she never seems to have time for thing that I ask her to do? “Please clean your room today.” reply- “Mother, I don’t have time, I have way too much to do”.
I started to think about this. How can a 14 year old not have a spare 15 minutes? How do I make my teenager more operationally efficient?
I had a theory and I had a goal. My theory was that my soon to be 14 year old daughter was spending way too much time texting, which was distracting her from completing tasks like homework quickly. I say this was a theory because I didn’t have the data to back myself up. My goal was to to help her be more efficient with her time. Yes, I will win this arguement with a little data.
Off I went in search of data for two reasons, one is to validate my theory (my teen spends ALOT of time texting) and the other was to simply just to let the data speak to me.
So what did I find out?
My daughter sent and received over 18,000 text messages last month (yup I was right that is ALOT of texting)
Those messages ranged from 6AM until 1AM (oooh – discovery!)
Now here is the key part, putting that data in CONTEXT in order to reach my goal of a more efficient teenager…
1) 18,000 text messages take approximately 30 hours of her time per month
2) If my teen sleeps 5 hours a night, that leaves approximately 126 waking hours per week
3) 30 hours averaged out daily into waking time means that she spends 9.5% of her waking hours texting
30 hours a month, 9.5% of her waking time- oh wow guess who will never lose that room cleaning argument again?
Ahh yes, I love data!!!!
My theory is validated and I discovered that my daughter can text in her sleep (ok maybe not). So I take the right steps towards operational efficiency. I restrict texting hours on her phone using the tools on my carrier’s website and I now have freed up several hours of my daugther’s life!
Imagine, being able to use data real time and being able to put that data into context that increases efficiency, profit and competitiveness (the one with the data will be the smarter competitor).
This is operational intelligence, having the information you need when you need it.
Key learning- the person using the data needs to be able to put the data in context in order for it to be truly useful, truly powerful
So it’s not just about technology, without putting the data in context, it is far less powerful. That said, you need a solution you an deploy faster and easy to use so the smart people can easily get the information they need to make smarter decisions.
If you went to IOD this year, you may have seen people walking around with iPads with Mobile Cognos running on a Smart Analytics 5710. This solution can help you achieve operational intelligence starting at $50k , including Cognos.
The Netezza 1000 can be up and running in 24 hours, thats 24 hours closer to answers you never had before!
What are you waiting for?
You too can be the “mad parent data scientist” at home, its the parental contribution to building a Smarter Planet.
Then at work, build a smarter business with Smart Data Warehousing Solutions from IBM.
Let’s build a smarter business (and smarter teenagers!)